Two weeks ago, I found myself truly switching off. Not just from emails or social media, but from work, business, and even the never-ending list of “shoulds” that tend to fill my head.

If you read my last email, you’ll know why I’ve been a bit quiet. A recent Breast Cancer diagnosis has thrown a curveball into my life.

And while it’s been a lot to process, I’m immensely grateful for the support of people around me and for the perfectly timed family holiday to Mauritius - a trip that was booked before I received my diagnosis.

How a little thoughtfulness can transform your business.

At our resort in Mauritius, the location was stunning and the facilities top-notch. But there was one glaring issue: the reception staff. They didn’t smile, didn’t seem particularly interested in helping, and made every question feel like a burden.

These were the first people we interacted with, and that first impression lingered.

It got me thinking: How do your clients feel when they first walk into your space or class?
And more importantly: How do they feel every time after that?

We spend so much time planning the logistics of our offers, but often forget that emotional connection is what creates client loyalty. A heartfelt “hello” using their name, remembering their dog’s name or their child’s exams, a birthday card, or just commenting on their fresh haircut - it all matters.

You don’t need extravagant gestures. Just thoughtful ones.
The kind that say: I see you. You matter.

Because here's the truth:

Will It Work For You?

If you want your wellness business to thrive through thick and thin, then yes, this will work for you.

Creating a deeper emotional connection with your clients builds trust, increases referrals, and transforms one-time customers into lifelong advocates.

Try these steps:

• Greet clients by name, every time

• Keep small notes on returning clients - kids, pets, injuries, goals

• Send handwritten thank-you notes or birthday cards

• Compliment them genuinely (new haircut? awesome leggings? say it!)

• Check in with a short message after a class/session if you haven’t seen them in a while

• Create a small ritual of recognition (like a “milestone class” shout-out for their 10th or 100th visit)

The Key to This Week’s Implementation:

Consistency. Don’t just aim for a great first impression - aim to make every interaction feel just as special. Small, thoughtful touches done regularly are more powerful than any one-off wow moment.

Wellness Business MOT

Working with a business coach/mentor that understands this industry, is
the fastest way to get results in your business.

If you don’t already know me, my name is Emma Lovelock, I run an award-winning Pilates Studio in Hertfordshire, UK and I am on a mission to help other business owners in the wellness/fitness industry become more knowledgable in running a business and to give the tools and systems to make them more money, with less stress and save them time.

P.S. Whenever you’re ready, there’s four ways I can help:

• 90-Day Studio Growth Blueprint - Put a plan in place with my help, and ramp up your business’s productivity.

• If you want to know the 6 secret steps that every studio owner/fitness professional should know but probably doesn’t Watch this Free webinar .

• Monthly Coaching : Need some accountability in your business? Having a business coach is the best way to make sure you take REGULAR action Click here to find out more about my coaching packages.

• Not sure what you should be doing to have a successful wellness business?Need some guidance? Book a 121 call and we can see how I can help.