This week I’ve been knee-deep in something I’ve wanted to create for ages - and it’s finally live: our brand new Member Hub. 🎉

It’s an internal website just for clients of the studio, and from the moment someone signs up, they have instant access. Think of it as a one-stop digital home where they can find everything they need - studio info, FAQs, events, updates, policies, resources - all in one calm and clickable place.

The goal?

To make life easier for our clients and take some of the pressure off me (and my assistant) from repeating the same answers over and over.

Even though I send a weekly client newsletter (much like this one), I know not everyone catches every word - life’s busy.

So the Hub is our 24/7 backup. If a client can’t find an answer, they can still reach out, and if it’s useful, we’ll add it to the Hub. It’s designed to evolve as we do. One update, one place. No chaos.

How I’m using website strategy behind the scenes

Building the Member Hub has reminded me how powerful a well-thought-out website can be. It’s not just about looking pretty - it’s about solving problems.

For me, the Hub:

• Streamlines communication with clients

• Frees up time for the team to focus on deeper work

• Builds trust by showing professionalism and clarity

• Grows with us, easily updating as offers or systems change

Whether you’re building something public or private, your website should serve you and your people.

Your website should…

• Feel like a natural extension of your brand, not a tech headache

• Make it easy for people to find you, trust you, and work with you

• Grow with you as your business evolves - not hold you back

• Be simple enough that updates don’t require a panic attack or a developer on speed dial

Your Website’s real job in your Wellness Business

A lot of us were told we needed a website when we started our businesses. So we made one - or hired someone’s cousin to do it - and ticked the box. But just having a website isn’t enough.

In the wellness world, your website isn’t a digital business card. It’s a guidebook. A gentle invitation. A place that clearly tells someone:

“Here’s how I can help you. Here’s how to work with me. Let’s go.”

A good website does three things really well:

1. It builds trust. Through aligned visuals, clear language, and easy navigation.

2. It makes taking action effortless - whether that’s booking, buying, or subscribing.

3. It allows your client to imagine transformation - how their life will look and feel after working with you.

What your website shouldn’t be:

❌ Complicated
❌ Full of jargon
❌ Something you dread updating
❌ A copy-paste of someone else’s vibe

If reading this has you side-eyeing your own website or feeling like it’s more “ghost town” than “guidebook,” I want to share a resource I trust…“Your most unhappy customers are your greatest source of learning.”

RECOMMENDATION: Need a Website that Actually Works?

Let me introduce you to my go-to web designer for wellness businesses: Jo at Create Wellbeing.

Jo offers a Custom Website service designed specifically for wellness practitioners who want a professional, personalised website without the overwhelm or massive cost. You’ll start with one of her beautiful, purpose-built Squarespace templates - tailored for our industry - and she’ll then customise everything to fit your unique brand and voice.

Here’s what you’ll get:

• A professionally designed website, ready to launch in one week

• Your branding and content, fully integrated

• A walkthrough video so you can confidently use and update it

• A content creation guide and extra resources to help you shine online

If you’re ready to upgrade your digital home, head to:

create-wellbeing.com/custom-website

Make sure to quote “The Wellness Wealth Weekly” or my name (Emma Lovelock) on the form so Jo knows you came from me.

Plus – a little bonus for you:

Use the code WELLNESS30 for 30% off any of Jo’s digital products.

There’s no expiry - just a lovely ongoing treat for being part of this community.

Will it work for you?

If your website has been on your “someday” list - or if it’s not reflecting how incredible your work truly is - now is the time to take action. Your digital presence should support your growth, not slow it down.

Here’s how to start:

• Look at your current site and ask: “Would I book myself?”

• If you’re DIY-ing, simplify: clear message, easy navigation, one clear action

• Refresh your brand visuals to match where you are now, not where you started

• Consider outsourcing if it’s blocking your progress (like with Jo)

• Map out a client-only hub for your offerings, even if it starts small

• Remember: your website doesn’t need to be perfect — just purposeful

The Key to this week’s implementation…

Your website isn’t a static signpost - it’s a living, evolving tool.

Whether public-facing or behind-the-scenes, make sure it’s working as hard for your business as you are.

Wellness Business MOT

Working with a business coach/mentor that understands this industry, is
the fastest way to get results in your business.

If you don’t already know me, my name is Emma Lovelock, I run an award-winning Pilates Studio in Hertfordshire, UK and I am on a mission to help other business owners in the wellness/fitness industry become more knowledgable in running a business and to give the tools and systems to make them more money, with less stress and save them time.

P.S. Whenever you’re ready, there’s four ways I can help:

• 90-Day Studio Growth Blueprint - Put a plan in place with my help, and ramp up your business’s productivity.

• If you want to know the 6 secret steps that every studio owner/fitness professional should know but probably doesn’t Watch this Free webinar .

• Monthly Coaching : Need some accountability in your business? Having a business coach is the best way to make sure you take REGULAR action Click here to find out more about my coaching packages.

• Not sure what you should be doing to have a successful wellness business?Need some guidance? Book a 121 call and we can see how I can help.