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Happy New Year!

I know from experience that attending events in person, (especially trainings) are so much more beneficial, and I take much more in when I don’t have the distractions of being at home.

Having said that, my intention is to create an online training from tomorrow’s event, as I realise that due to geography not everyone can get to live events.

Although potentially this live event may end up being taken to a few locations around the UK if the demand is there.

In today’s email:

• What Can you Learn from Others?: Never underestimate the benefit of attending someone else’s class.

• Making it work for you: Using your competitors strengths and weaknesses to sell your classes.

What Can You Learn from Others?

One of the other things I’m doing this year is (hopefully) moving house.

Anyone that has done this in their lifetime will be able to relate to the excitement and stress that this can bring.

At the moment I’m loving looking round potential properties and taking ideas away to use in my new home.

Have you ever done this?

How about with other businesses?

Have you ever attended a class at another studio or taught by a different instructor.

It doesn’t have to be cloak and dagger. I’m always fully open to the fact I’m a Pilates instructor when I attend other classes.

From a learning perspective, this is something as instructors we should all do on a regular or at least semi-regular basis.

Even after teaching for 12 years there’s nearly always a nugget or two that I find can be used in my own classes.

Everyone can benefit from fresh ideas, including our clients.

But what about the business aspect?

If you book into a class with someone else’s business, you should do it the same way their clients do.

This way you get to fully experience how they run their business.

They might do things better, they may not, but it’s almost guaranteed to be different to what you do in yours.

If they are doing it better, think about how you can apply the aspects you found into how you are doing things.

For the things they are not so good at, acknowledge them and flip it in your favour. Highlight the things you do well to potential clients.

For example, if you provide all the equipment for your clients but they don’t, this may give you an edge over them for some prospects.

But if you don’t tell your potential clients, how with they know?

You have to shout about the strengths of your business.

You might be the only studio that offers free parking, for some clients this will be a deal breaker.

If you don’t tell them this is something you have at your studio/venue, they won’t know.

Take some time today to think about those things you do that you might take for granted, but could be the reason someone chooses you over another class provider.

Better still ask your current clients why they chose your classes/studio.

You may be surprised at some of the things they come up with.

As the quote above states, you should look at things from the perspective of your clients, not just how you see things.

Will it work for you?

When was the last time you did a competitor analysis?

If you don’t know what others around you are doing, how can you ensure you’re the best?

You should do research on other businesses in your industry (especially locally to you), at least once a year.

January is the perfect time.

My steps for success

• Have a look at their website and social media feeds.

• Mystery Shop them - Enquire about their classes as a potential client and experience first hand how they look after their leads.

• Attend a class and look at their business through the eyes of a client.

• What do they do well, what could they improve?

• Relate these findings to your own business, are there things you need to change?

• Get a friend or acquaintance to do the same for your business and give you feedback to how their experience was?

  As always implementation is the key to success. The aim of these emails is to get you taking ACTION.

If you don’t already know me, my name is Emma Lovelock, I run an award-winning Pilates Studio in Hertfordshire, UK and I am on a mission to help other business owners in the wellness/fitness industry become more knowledgable in running a business and to give the tools and systems to make them more money, with less stress and save them time.

P.S. Whenever you’re ready, there’s four ways I can help:

• Join my monthly accountability call and see your productivity go through the roof. Register your interest here.

• If you want to know the 6 secret steps that every studio owner/fitness professional should know but probably doesn’t Watch this Free webinar .

• Monthly Coaching : Need some accountability in your business? Having a business coach is the best way to make sure you take REGULAR action Click here to find out more about my mentoring and coaching packages.

• Not sure what you should be doing to have a successful wellness business?Need some guidance? Book a 121 call and we can see how I can help.

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