The Secret to Clients who Stay, Pay, and Rave about You

This week I had a classic “aha!” moment at Tesco — of all places.

I ran into a former client who said, “I’ve been meaning to come back… I just didn’t know if it was the right time.” We chatted, and I realised: she loved what we did together, but somewhere along the way, her journey just stopped. And not because she wanted it to.

That little moment reminded me: it’s not always about getting more people in the door. It’s about guiding the ones who are already here.

Which is exactly what this week is all about.

Why clients drift away (and how to stop it)

Simple tweaks at each stage of the client journey can increase retention, boost referrals, and make your business feel easier to run.

• Most businesses lose clients between stages without realising it

• You can fix it with small, thoughtful shifts

• You don’t need a complicated funnel — just the right steps, in the right order

Stop Chasing. Start Guiding.

If you’ve ever found yourself thinking “Why don’t they come back after that first class?” or “I keep marketing, but I’m not getting long-term clients” — you are not alone.

The truth? It’s not about doing more. It’s about doing the right things at the right time.

That’s where the Client Journey Map comes in.

It’s a powerful (but simple) framework that walks you through the five essential stages every wellness client goes through — from discovering you, to becoming a loyal member who tells everyone about you.

Whether you’re running a studio, teaching classes, or coaching clients — this tool will help you shift from a reactive, scattergun approach to a clear, nurturing one.

📖 The best part? It’s free, instantly downloadable, and built specifically for wellness businesses like yours.

Will it work for you?

If you want to spend less time wondering “Where did they go?” and more time serving clients who stay, this is for you.

Here’s how to implement what’s inside:

• Audit your client experience stage by stage

• Identify where people are dropping off

• Add small touches to build trust, loyalty and word-of-mouth

• Focus on one stage at a time — no overwhelm!

• Use the worksheet to make it real (and doable)

🎯 Key to this week’s implementation:
Don’t try to “fix” everything. Start with one client touchpoint this week — and make it better. That alone can shift everything.

Ready to guide your dream clients all the way?
👉 Download your FREE copy of The Client Journey Map

With clarity, confidence & calm,

Working with a business coach/mentor that understands this industry, is
the fastest way to get results in your business.

If you don’t already know me, my name is Emma Lovelock, I run an award-winning Pilates Studio in Hertfordshire, UK and I am on a mission to help other business owners in the wellness/fitness industry become more knowledgable in running a business and to give the tools and systems to make them more money, with less stress and save them time.

P.S. Whenever you’re ready, there’s four ways I can help:

• 90-Day Studio Growth Blueprint - Put a plan in place with my help, and ramp up your business’s productivity.

• If you want to know the 6 secret steps that every studio owner/fitness professional should know but probably doesn’t Watch this Free webinar .

• Monthly Coaching : Need some accountability in your business? Having a business coach is the best way to make sure you take REGULAR action Click here to find out more about my mentoring and coaching packages.

• Not sure what you should be doing to have a successful wellness business?Need some guidance? Book a 121 call and we can see how I can help.