This week, I did something big: I launched a competition to win a whole year of Pilates at my studio. And 3 days in? Over 30 people entered.

We’ve still got 27 days of the entry period to go, and while not everyone entering will become a paying customer, they’ve all raised their hand to say: “I’m interested.” That’s 30+ genuinely local people who want what we offer.

The best part? I’m creating a smart, segmented list of leads that I can nurture with tailored emails, time-sensitive offers, and our regular newsletter.

And come prize draw time, they’ll all walk away with something—which means more chances to turn them into long-term members.

It’s not just about the giveaway—it’s about the groundwork that happens after.

So my big question for you this week is:

Can this work for me?

Absolutely—if you want a warm list of ready-to-nurture leads, here’s what you need:

• A compelling reason for people to join your list (a giveaway, quiz, offer, or challenge)

• A simple landing page and form to capture names, emails, and segmentation info

• A follow-up plan that turns interest into income

🎯 The Money’s In The List (Yes, Yours!)

When you hear the phrase “the money’s in the list,” what comes to mind? A long, outdated email list that no one opens? Or a vibrant community of people who love what you offer and want more of it?

If it’s not the latter yet—don’t worry. This week’s focus is here to change that.

The truth is, most wellness business owners aren’t list-building consistently, and even fewer are doing it strategically. Whether you’re offering classes, coaching, treatments or products, your list is your direct line to revenue.

Your email list is:

• A way to own your audience (unlike social media algorithms)

• A way to connect in a more personal, value-driven format

• A way to convert quietly and consistently

This is why I’m all-in on this competition right now. It’s not just about giving away classes—it’s about filling our funnel with the right people. By the time the month is over, I’ll have:

• A list of warm, segmented leads

• A plan to follow up with time-sensitive offers

• A handful of prize winners who could easily become loyal clients

And the exciting bit? You can do the same—starting this week.

Will it work for you?

Yes—because you need more than just an audience. You need an active, engaged list of people who already want what you offer.

So here’s how to start:

• Pick a prize: Choose something exciting but strategic—your intro offer, a service bundle, or a free month.

• Create a landing page and form: Make it easy to enter and ask 2-3 smart questions (like age, goals, or interests).

• Promote it everywhere: Socials, newsletters, Google profile, local groups, and past leads.

• Segment your list: Use form responses to group people by what matters to them.

• Send a follow-up plan: Nurture every lead—win or not—with value-based emails and time-sensitive offers.

• Track and tweak: Keep an eye on engagement and adapt as you go.

The key to this week’s implementation?

👉 Be intentional. Don’t build a list just to say you have one. Build a list because you know how to use it.

You’ve got this,

Working with a business coach/mentor that understands this industry, is
the fastest way to get results in your business.

If you don’t already know me, my name is Emma Lovelock, I run an award-winning Pilates Studio in Hertfordshire, UK and I am on a mission to help other business owners in the wellness/fitness industry become more knowledgable in running a business and to give the tools and systems to make them more money, with less stress and save them time.

P.S. Whenever you’re ready, there’s four ways I can help:

• 90-Day Studio Growth Blueprint - Put a plan in place with my help, and ramp up your business’s productivity.

• If you want to know the 6 secret steps that every studio owner/fitness professional should know but probably doesn’t Watch this Free webinar .

• Monthly Coaching : Need some accountability in your business? Having a business coach is the best way to make sure you take REGULAR action Click here to find out more about my mentoring and coaching packages.

• Not sure what you should be doing to have a successful wellness business?Need some guidance? Book a 121 call and we can see how I can help.